The smartphone industry is moving to follow the same path of the personal computer (PC). Both industries have a lot of manufacturers. For example, Dell for computers and Motorola for smartphone. PC and smartphones have operating systems. For PC, the major OS is Windows and for smartphone, there are more than one major operating system. There are iPhone OS, Blackberry and Android (Google). It seems that there is a platform war among the manufacturers and Google. Imagine that a company can implement a system that is used by most of the cellphone manufacturers. This company will be able to control the smartphone industry, just as Microsoft controls the PC industry.

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Google launched its official cellphone with Android operating system today. It is entering the smartphone market by providing a free OS to cellphone and aligning with manufacturer to provide a better user experience through better applications and superior hardware.

Google may reach a dominance in the smartphone market if it can have more manufacturers using its OS. However, manufacturers are not going to rely 100% in one software company. At the same time, most industry players do not have core competency in software development, thus they may rely on Google Android this time.

Meanwhile, iPhone is growing and Blackberry is responding to the new threats in the market. Nokia and other cellphones company are losing ground. It is an interesting time for this fast changing industry.

My 2 cents.