I was using Google today and I didn’t know that you could play Pac-Man on it!!!

http://www.google.com

Today is a special day for Google’s Doodle team. It had to create and publish three different doodles. Except in Brazil and China, Google is showing the Winter Olympics doodle. In Brazil, Google is showing a Carnaval doodle and in China, it is showing the Chinese new year doodle.

Although not as popular and well known as the summer Olympics, the winter Olympics is being held in the beautiful city of Vancouver. Canadians are very excited for this big event.

I was curious to know that there are some athletes representing Brazil in the winter Olympics. We do not have snow in 99% of the Brazilian territory and the winter is not as harsh as in Canada. It is quite hard to develop a strong winter sport team in Brazil due to the climate. It would be very expensive to maintain artificial winter conditions in such a hot country.

I guess the Brazilian athletes train in Canada.

The Brazilian Carnaval happens once a year and it usually starts on a Friday and it goes until the mid-day of Wednesday. Carnaval dates change according to lunar calendar, which is the same one used for the Chinese new year.

Chinese new year happens according the the lunar calendar. The new year can happen at the end of January or the end of March depending on the lunar cycle.

The Google China website is slightly different from the traditional minimalist look of Google. I think that the minimalist concept is very challenging for the Chinese aesthetic point of view. Take a look at one of the most popular website in China. If you compare Google’s homepage and Sina.com.cn’s website, you can see that Google may give an impression that something is missing in the eyes of a Chinese.

However, nothing beats the cuteness and fluffiness of a typical Japanese website (http://lolipop.jp).

Happy new year (year of tiger), Carnaval and Winter Olympics!

RKP9PJUU7JTD

The smartphone industry is moving to follow the same path of the personal computer (PC). Both industries have a lot of manufacturers. For example, Dell for computers and Motorola for smartphone. PC and smartphones have operating systems. For PC, the major OS is Windows and for smartphone, there are more than one major operating system. There are iPhone OS, Blackberry and Android (Google). It seems that there is a platform war among the manufacturers and Google. Imagine that a company can implement a system that is used by most of the cellphone manufacturers. This company will be able to control the smartphone industry, just as Microsoft controls the PC industry.

Nexus One Homepage

Google launched its official cellphone with Android operating system today. It is entering the smartphone market by providing a free OS to cellphone and aligning with manufacturer to provide a better user experience through better applications and superior hardware.

Google may reach a dominance in the smartphone market if it can have more manufacturers using its OS. However, manufacturers are not going to rely 100% in one software company. At the same time, most industry players do not have core competency in software development, thus they may rely on Google Android this time.

Meanwhile, iPhone is growing and Blackberry is responding to the new threats in the market. Nokia and other cellphones company are losing ground. It is an interesting time for this fast changing industry.

My 2 cents.

The Science of Managing Search Ads

There is an amazing article about Google AdWords from the New York Times.

It illustrates the management of an online campaign in AdWords for a company called Tiny Prints. This company advertisers on Google and gets a substantial part of its revenue and customers from AdWords. The company has stopped advertising for a day, trying to decrease its acquisition cost, but it ended up losing customers and allowing competitors to grow. Its management team decided to advertise again and it started to manage its campaign more closely, balancing the ads spending, competitors’ bids and profits.

The article gives an accurate view of how advertisers live with AdWords. To have success in that platform, you need to have quick decision, money and knowledge to use this powerful tool.

Read more here: The Science of Managing Search Ads

Times Skimmer

I was reading this news Google Faces A Different World in Italy from the New York Times and it is about Google’s criminal charges related to privacy in Italy. A senior executive in Italy may get to jail because of an outcry over an online video involving an autistic boy.

The implication if Google loses is that opens the discussion of who should be liable for information in the internet platforms, such as YouTube and even Google Search, in Europe. In the US, most of this discussions were solved by the Digital_Millennium_Copyright_Act that creates a safe harbor for online service providers. Basically, people can only sue internet companies if it’s proven that the company hasn’t  done anything to stop the offence (copyright or other legal offences). I’m impressed that Europe does not have such laws protecting online service providers yet.

It reminds me of a similar situation when the Google Brasil’s managing director was being held accountable for pedophile pictures on Orkut. Google Brasil and US created huge task-force to curb the infestation of that problem with people and new tools for the federal police. The initiative went really well and the government abandoned the charges. However, there is still no laws defining clearly what the responsibilities are for online service providers regarding about illegal or offensive material in their websites in Brazil.

I’m worried if governments start demanding companies to act as a censor for information flow. The cornerstone of Internet as we know is sharing information. When companies and government start blocking access to information, the internet will not be the same. Consequently, the way we use and do business on the Internet may also change.

I’m currently taking the MBA course at Ivey business school here in Canada. I started on August and it is impressive how many things we learned until now. I am very sure that I do not see business, organizations, finance, accounting and career management in the same way as I used to. Even though I’m just here for about 4 months in the course and in Canada, my knowledge about business has improved significantly. For instance, I can provide assessment in the optimal capital structure of a firm, I can read and understand balance sheet in the point of view of managers, investors and shareholders, also I am starting to see how strategy can drive employees and managers behavior and how a leader can drive the direction of a company.

The course lasts for 1 year and its main focus is in general management.

Besides the academic life of an MBA, I’m participating in many different activities. Maybe too much.

I’m one of the four Executive Directors of LEADER Project, a student run not for profit organization aimed to teach entrepreneurship in universities in Eastern Europe countries (Russia, Macedonia, Moldova and Ukraine). I founded with Ali the Innovators club. I’m member of the Finance, Entrepreneurship, Marketing, Wine and Presentation Skills clubs in the MBA side and I’m member of the French, Portuguese and Visual Arts clubs in the University of Western Ontario side.

Also, I’m creating a business plan with John, John, Matt and Pema. We think we may have a great opportunity in the online advertising industry (I always worked in Internet monetization, my expertise). Besides, I’m participating in the Canada’s next top ad executive competition with John. I will also participate in some others competition in the beginning of next year.

After all of this, I’m also making some new friends! Friends from China, India, Venture Capital industry, Automobile industry, Canada, Peru, etc.

A lot of things are happening, that’s why I am not updating my blog as much as I used to. The great thing is I’m able to manage and prioritize all my activities. Thanks for my Google experience where I learned how to do things fast.

My next posts will be focus on the monthly Canada’s Venture Capital Firm list (I’m posting on December 3rd). I will add more information for each of the firms. Also, I will resume my posts about the case studies from the Entrepreneurial Finance from the MIT OpenCourseWare. I promised in the beginning of this year that I would go through all the cases from that course at MIT and I think I am much more prepared to discuss the cases in that course.

Here are some of my previous posts about the Entrepreneurial Finance course:

Horizon Communication

Venture Capital Valuation Method

What happens when the schedule slips in startup?

Technical Data Corporation

I will resume from the Horizon Communication case. Probably, I will make a podcast for about it.

Stay tuned!

Thanks Googlers!

Last Friday (July 17th) was my last at Google as a AdWords Product Specialist in Brazil. It was a fun, growing, interesting, deep, challenging and awesome experience.

As a Google fan, I was lucky enough to work in the product development, engineering, marketing, project management, education, training and sales sides of this great company. I was able to see the wholeness of how this behemoth company works and the more I knew the company, the more I admired Google.

Besides that, I admired Googlers the most. Googlers are extremely smart, intelligent and nice to work with. They do have a really high standards about any kind of work. That environment challenged me to do my best and to grow even more.

It was sad my last day, but I believe I will see my coworkers from Google someday again.

Now, I’m focus on my MBA in Canada.

Some of my Google experience left on the Internet:

Novos Recursos do Google Analytics (in Portuguese only)
Google University – AdWords Além da Busca? – SMX Sao Paulo
Google Developer Days 2007

Another great tool from Google: Google News Timeline.

Google News Timeline - Venture Capital results from 2001

It shows all the news that you search in a timeline! You can see the news in a more coherent way. It is much easier to build stories and check for historical patterns.

Before moving to my comparison of Internet Burst news and the current crisis, let me ask you when these headlines were written (don’t read them yet)?

Venture Capital On The Rocks

Venture Capital Firms Face Stricter Regulations

Venture capital harder to find for companies in search of funding sources

Venture capital investments plunge 23%

Boston-Area Venture Capital Firm Slashes Investment Fund by 63 Percent

Attempts to Find Capital Frustrates Toledo, Ohio, Wireless Internet Founders

Venture Capital: Cautious VCs again looking at incubation

Second-Quarter Chill Continues for Venture Capital

Venture capital downturn worsens

Guess what? All these news were written in 2002! They are very similar to the news that we have about the venture capital industry today as you can compare here:

Venture capital slashed $476 million in quarter

Is Venture Capital in Trouble?

Venture capital performance among worst in a decade

College Endowments Deserting Venture Capital

Bleak outlook for venture capital as Silicon Valley tries hand at self-funding

National Venture Capital Association predicts investment slowdown into 2009

Venture capital industry squeezed

Venture capital-backed IPOs hit 30-year low in 2008

Venture Funding in First Quarter Drops 50 Percent

As you can see, it looks that the news are very similar between 2002 and 2009. Who knows if we may have a similar downturn period of two years as you can see below.

Internet Boom Burst

The bad news started to pop up from April 2002, with the news: Venture capital harder to find for companies in search of funding sources, until February 2004, with the news: Technology Venture Capital Fund-Raising Accelerates.

2 years of VC industry downturn.

Current Crisis

It started from October 2008, with: The Tech Sector’s Venture Capital Is Drying Up, and it continues with today’s: Venture Funding in First Quarter Drops 50 Percent.

Seven months of VC industry downturn.

If this pattern happens again, we may still have to wait 17 months before any big good news! It will be the time of my MBA graduation.

This is an impressive beta tool from Google: Similar Images.

As you can see, I’m searching for Sao Paulo’s images in the tool.

Google Similar Images - Sao Paulo

Then, I select one of the picture to get similar images and the tool gives back a list of images related to what I was looking for!

Similar Images results for Sao Paulo

Impressive!